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Vincent Pacella was a true giant of hand-lettering and typeface design. Of the dozens of styles he designed for Photo-Lettering and International Typeface Corporation, his dominant Goliath towers above the rest. The font is perhaps best known from Herb Lubalin’s American flag that the design legend created for Print magazine’s 40th anniversary cover. Pacella takes “slab” serif to heart with this colossally-proportioned font, using brawny stroke endings and minimal curves to create a powerful figure for maximum visual impact. Take advantage of Goliath’s superior stature to make viewers take notice in industrial settings, sports branding, and oversized outdoor media applications. For comparatively modest musings in accompanying running text, consider partnering it with a comparatively spartan slab serif like Municipal. Or, team up Goliath with a faceted fellow heavyweight like United Sans. Originally drawn in 1970, Goliath was digitized by Ben Kiel with Adam Cruz in 2011.
GOLIATH CREDITS:
- Typeface Design: Vincent Pacella
- Typeface Digitization: Ben Kiel, Adam Cruz
- Typeface Production: Ben Kiel
Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.